On Thursday, May 8, Instagram spread the word about Refinery29 and its Executive Creative Director Piera Gelardi's creative habit. The social media tool isn't just about sharing pretty photos — though Piera's original photo is evidence she can snap a beautiful pic, or 1650. It's also about discovering and connecting.
"For Piera Gelardi (@pieraluisa), a co-founder of Refinery29 (@refinery29), photography is a crucial part of her work. “I probably take 100 photos a day on my phone,” she says. “Photography is my way of sketching. It gets my imagination going.” Photography—and Instagram—also lead Piera and her team to new collaborations and ideas. "For me, Instagram is a rabbit hole of inspiration,” she says. "I'll see a photographer's image in my feed and see that they tagged a set designer. So I'll click through to the set designer and look at their work. Then I’ll see that they tagged another photographer, and so it goes. 45 minutes later, I'll have found this whole world of creative people that I didn't know about before."