beauty innovator awards

October 2016

Beauty Innovator Awards is our annual celebration of the products, people, and brands shaping the beauty landscape — our ode to the trailblazers and risk-takers. In our second launch of this program, we created an immersive interactive experience that highlighted the best of the best. Using the theme of 'beauty as self expression', we created a series of still and moving images that brought the feature, and it's message of 'owning your beauty', to life. We encouraged user engagement by creating our first-ever user nominated award category and voting mechanism, and by building an experience that seamlessly translated from desktop to mobile. This project was a true cross-departmental collaboration — with strong a POV from Editorial, 3 shoots from Photo, and a completely custom feature build from Product


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Credits

Kate Titus, Art Direction & Design; Nadya Wasylko, Photography; Sam Cannon, GIFs; Luke Choice, 3D Illustration; Aziz Hasan, Product Experience; Ebby Amir, Product Development; Dan Maffei, Production; Megan McIntyre, Editorial Content; Mary Fletcher, Photo Editing; Hannah Shore, Project Management; Bethie Girmai, Styling; Eloise Cheung, Hair; Misuzu Miyake, Makeup; Holly Falcone, Manicure